Advised and represented global companies across luxury, automotive, technology, food and media sectors in trademark, design, and geographical indications, managing the entire lifecycle from registration to enforcement. 

Managed settlement negotiations and oversaw all aspects of prosecution and litigation processes. 

Specialized in prosecution and litigation, including portfolio management and administrative actions such as oppositions, appeals, and trademark and design responses before the Turkish Patent and Trademark Office (TPTO), WIPO, and other local patent offices. Additionally, handled actions related to cancellation, invalidation, infringement, and unfair competition before IP courts. 

Conducted comprehensive trademark availability searches and due diligence to assess registrability and mitigate potential risks. 

Developed and implemented strategies for anti-counterfeiting, including large-scale raid operations, customs seizures, destruction protocols, and settlement negotiations. 

Managed takedown procedures for online infringements and conducted on-site investigations to protect clients’ IP rights. 

Istanbul Bar Association since 2020 

Member of the International Trademark Association (INTA)