The event titled “International Branding and Brand Protection” held under the coordination of the Türkiye Exporters Assembly and the International Trademark Association, with the participation of our TİM Chairman Mustafa Gültepe and INTA CEO Etienne Sanz de Acedo.

DERIS senior partner Kerim Yardimci stated that intangible assets account for up to 90% of the balance sheets; He made a presentation explaining that intellectual property and client data are the primary intangible assets that create this value and how these values ​​should be preserved and protected.