We consider our profession as a journey defining not only our existence but also in some way our very identity. In full awareness that it conditions our lives on both private and professional levels, it is the journey in which we invest our resources in terms of skills, time, energy, money and which has permitted us to develop an over centennial experience. Without forgetting that our profession is a source of income, our commitment goes beyond solely economical considerations, it is rather a commitment to a string of values based on personal development, pursuit of professional mastery and contributing to the greater good to make the world a better place to live. We value our profession because it provides us with purpose and direction permitting to cultivate skills and knowledge. Through the ups and downs, the challenges and triumphs, our profession becomes a journey of self-discovery and continuous learning. Moreover, our profession permits us to connect with clients and professional networks throughout the world which are precious sources of support, inspiration, and collaboration, fostering a sense of community that enriches our lives. We value our profession in the hope that it can be instrumental to improve the society at large through innovating solutions and organized professional collaboration, all in respect of users and rightholders In valuing our profession, we find the motivation to strive for excellence, to adapt to changes and challenges, and to always seek ways to improve and innovate. Our profession is not just what we do; it's a reflection of who we are and what we contribute to our profession and to the society at large. A set of core values serves as our guiding principles, shaping not only our work but also who we are. These values are the cornerstone of our journey: **Continuous Learning:** We are steadfast in our commitment to knowledge. We understand that the world is ever-evolving, and to thrive, we must continuously seek to expand our horizons, acquire new skills, and stay at the forefront of our field. **Hard Work:** We embrace the notion that success is the outcome of dedication and unwavering effort. Through diligence and perseverance, we turn challenges into opportunities, consistently going the extra mile to achieve our goals. **Dedication:** Our work is more than a mere task; it's a devotion. We are devoted to our craft, our mission, and the responsibilities we shoulder. This commitment fuels our persistence. **Continuity:** We value the importance of consistency and endurance regardless of obstacles or setbacks. We maintain the course, forging ahead. **Fortitude:** In the face of adversity, we find strength in our inner fortitude. Challenges are seen not as roadblocks but as stepping stones. We endure, emerging resilient and unyielding. **Fairness:** Fairness is the compass by which we navigate our professional journey. We treat all with equity and impartiality, with the aim to foster trust and integrity in our relationships. **Respect:** We uphold the value of respect for our colleagues, clients, and the diverse world in which we operate. This respect is the cornerstone of our interactions, fostering collaboration and understanding. **Dignity:** We recognize the intrinsic worth of every individual. Upholding human dignity is not just an aspiration but our unbreakable commitment in the exercise our profession. **Humanity:** Our work transcends tasks; it embraces the essence of humanity. We aim to better the lives of those with whom we are in contact, ensuring that our actions align with the values of compassion and empathy. **Culture of Compliance:** We adhere to the highest ethical standards and a culture of compliance. Our integrity is unwavering, and we work diligently to ensure that our actions are fully aligned with laws, regulations, and best practices. These values are more than mere words; they are the foundation upon which we base our professional activity. They define not only what we do but how we do it and especially who we are. Through continuous learning, hard work, dedication, and a commitment to fairness, respect, dignity, humanity, and a culture of compliance, we navigate our professional journey with purpose and integrity, with the aim to contribute positively to our profession and to the world we inhabit. Regarding the impact of technology, acknowledging that the legal profession needs to align with and incorporate technology we keep investing in developing our proprietary digital tools and systems now in their forth generation along with a patent portfolio on AI implemented search for trademark logos. In the ever-evolving landscape of the legal profession, the fusion of traditional expertise with cutting-edge technology is not merely a choice; it's an imperative. We recognize that to serve our clients effectively, to enhance efficiency, and to remain at the forefront of our field, we use must continually adapt and evolve. With this understanding, we are committed to the integration of technology into the very fabric of our practice. We invest in the relentless development of our proprietary digital tools and systems, forging a new path where innovation and legal excellence intersect. Our commitment to technological advancement is rooted in the belief that it enhances our capabilities in myriad ways. It enables us to streamline labor-intensive tasks, freeing up valuable time to focus on complex legal analysis and strategic counsel. It allows us to access vast reservoirs of legal knowledge and precedents with unparalleled speed and accuracy. Our proprietary tools and systems are not mere instruments; they are the embodiment of our dedication to our profession and hopefully to progress. They empower us to provide our clients with more accurate, efficient, and cost-effective legal services. They transform the way we conduct research, manage data, and collaborate with clients and colleagues. In this digital age, our commitment to technology is a commitment to our clients' success. We understand that they require legal solutions that are not just compliant with the times but are ahead of them. Our investment in technology ensures that we can deliver just that. We keep developing, keep innovating, and keep pushing the boundaries of what is possible in the intersection of law and technology. As the oldest senior partner on the way to exit, it gives me pride and pleasure to see that our over centennial firm is ready and well-equipped to continue its course in the new age where the art of law meets the science of technology to deliver results to the satisfaction of its clients as it has done so since 1912.